Ole Goehring
Ole Goehring
Ole leads the global marketing for Pitcher, the global sales enablement solution. With over 20 years of building marketing programs for B2B software companies, Ole brings deep domain expertise in driving brand awareness and establishing category leadership among enterprise customers. Ole has held various marketing leadership roles within Cisco Systems and Oracle, where he created and led the customer advocacy program for SMB EMEA customers. Ole holds a BA from Bournemouth University and studied at CIM for a PG in International Marketing Strategy.
How to create value and trust with consultative selling
A recent study showed that for 84% of buyers, tone-deaf sales tactics that do not directly address their needs was an ongoing concern. In...
The most effective B2B customer engagement strategies for 2022
As the new year has kicked off, many revenue organizations will look to improve their customer engagement strategies, whether it is for retention or...
Top 5 sales coaching techniques for your business
Implementing a solid sales coaching program can have a transformative and lasting impact on your sales team and your business as a whole. Regular...
Commercial Excellence – accelerating growth with technology
These days, sales teams are met with a number of distractions on the road to conversion, which can really pull their focus away from...
B2B sales enablement trends 2022 – Becoming future fit
With the changes that organizations and markets have been subjected to in the past couple of years, it comes as no surprise that B2B...
Critical sales acceleration strategies for high performing teams
The journey from being a prospect to becoming a customer is usually a long one in the B2B world, and it’s not often as...
How to achieve sales excellence in 2022
Image credit: Adobe Stock Sales excellence is the driving force behind individual sales performance and cumulative growth. The definition of sales excellence is consistently meeting...
5 sales enablement best practices to help accelerate sales [2021]
Image credit: Adobe Stock Why is sales enablement so important? The key goal of sales enablement is to make reps more productive and effective...
Best practices for scaling your sales team fast
Scaling your sales team is paramount to growing a healthy, sustainable business. So how do you scale your team quickly, while also ensuring you’ve...
How to measure your sales enablement ROI
Image Source: Adobe Stock Sales reps need to wear many hats and have a lot to juggle during a working day. With so many demands...