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Lara Fox

Lara Fox
Lara joined Objective IT in 2012 as Head of Digital. A product of the Internet Age and a student at the Chartered Institute of Marketing, Lara is the modern face of Objective and coordinates the company's social media presence.

Demography: How you can Use it to Make Your Marketing Campaign More Successful

A Rundown on How you can use Demography to your Advantage Demography is the study of a vast variety of statistics referring to the size...

Online Shopping at Christmas: Optimising Your Ecommerce Site for Mobiles & Tablets

The Importance of Making Sure your Ecommerce Site is Optimised for all Devices More and more people are shopping via mobile devices. Here, we discuss...

Ecommerce Websites: What is Personalisation and How Can it Benefit your Business?

A run-down on how implementing personalisation to your ecommerce site could help to increase the average spend per customer. What is Personalisation? Amazon, eBay...

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