Nitzan Shaer

Democratizing Research: User Testing Creates a More Customer-Centric Experience

The most effective digital customer experiences, no matter the product or service they offer, likely have something in common -- they were created by UX/CX teams that were empowered to be bold, and to try something new. For the most resourceful among them, that...

4 Ways CMOs Can Cut Through the Digital Noise to the Insights that Matter

You may have read recently about how the chief marketing officer role is in peril. While I wish this were not the case, statistics back it up. CMO tenures are the shortest in the C-suite, at an average of 41 months. In the tech...

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