Nicolette Beard
Nicolette Beard
As a former publisher and editor, I'm passionate about the written word. I craft content to help drive the autonomous customer experience (CX) revolution. My goal is to show call center leaders how to reduce the increasing complexity of the customer journey.
All You Really Need to Know About Optimizing Your Blog Posts
Blogging used to be a lonely pursuit. Now, blogging has reached a critical mass. All of a sudden, everyone's a publisher. With all these...
Leveraging Your Digital Assets
Unless a website is frequently updating its pages with new product information or service offerings, it will see its influence, with both readers and...
Link Building Begins at Home
An overlooked "link-building strategy" is your website's own internal links. It seems that once a website is launched, the site owner goes on a...
Oh No! I Lost My SEO
One of the greatest fears small business owners face when considering redesigning their website is that they'll lose their search engine rankings. If you're...
Blogging By the Numbers
Blogging has become the number one social media marketing tool today. If you're serious about online marketing, your blog is your hub for all...
The Loneliness of the Long Distance Link Builder
Sadly, link building has become synonymous with search engine optimization (SEO) in many quarters. While link building augments SEO, in and of itself, it...
Revisiting the Keyword Meta Tag
As everyone in Web marketing knows, keywords are the lifeblood of any website. The keywords meta tag fell by the wayside years ago for...
Managing Your Brand Before You Need It
From the auto industry to the oil industry, from politicians to celebrities, being inaccessible or reclusive during a crisis will almost always backfire. The...
Amazon Behemoth Challenges Traditional Book Publishers
Amazon.com has done a lot of things right when it comes to online marketing, from pioneering customer reviews (even when they were negative) to...
Cultivating a Cohesive Online Strategy
The days of manipulating search results through brute force link building is no longer an effective SEO strategy thanks to Google's Panda update. Relying...
The Double Edge Sword of Daily Deals
UPDATE: 10/03/2011 – There's more to lose with Groupon than just your reputation. Business analyst compares Groupon to a Ponzi scheme. With the explosion of...
Managing Your Brand in the Digital Age
Your brand is your most important asset. Your brand is what attracts the best job candidates, commands a premium in your stock price and...
Sustainability Message Confuses Consumers
According to Incite, a market research firm, consumers are confused about what sustainability means despite brands pushing the message through marketing. Consumers are split over...
Repeat After Me: Social Media is not a Fad
This video likens the "Social Media Revolution" to the "Industrial Revolution" in terms of its sheer transformational quality. Consider YouTube is the 2nd largest search...
Social Media and Employee Engagement
My coworker and I presented a session at the Society for Human Resource Managers (SHRM) Regional Conference a few weeks ago. The topic: Leveraging...
Pantone Plus: Color + Design = Branding
Pantone has set the industry standard for color since 1963 when it created its 500-pigment matching system. In 2010, you can find 5,000+ colors...
Is Tying Exec Pay to Sustainability Realistic?
Harvard Business Review published a provocative article regarding compensation and sustainability and pointed out that most companies are still not talking with investors and...
Superbrands Fail at Online Branding
Every business who invests in paid search advertising intends to drive traffic to its website. A secondary objective of search marketing, especially for household...
Design Innovation: Pop Art and Cars
Here in Houston, the Art Car Season kick's off with a packet pick up party (say that 10 times) April 14, 2010 at the...
Americans Recognize Unsustainable Ways. Marketers Should Too.
Sustainability, or sustainable development, as defined in corporate American refers to a company's ability to balance the needs of the present without compromising the...