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Nicola Collister

Norie Collister
Nicola is the Founder/CEO of Custerian with 25 years Senior Executive experience having worked with UK & Global companies across industries including: Financial Services; Retail; Logistics; Education; Pharmaceutical; Utilities and Technology. Operating on or with Main Boards to transform businesses profitability, by identifying, refining and refocusing the entire business on delivering the customer brand experience that creates the greatest level of sustained competitive advantage – often funded from OpEx savings. Worked with PE companies / PE backed businesses on M&A strategies & plans.

People not Bots are to Blame

I’m proud to have started my career and spent much of it (over 25 years) working to help some great brands deliver on the...

Changes Done Well

We all experienced (been involved in, or seen) changes that have worked, but often we have seen change done badly (we tend to remember...

We all need Organic Mango’s from Finca Los Pepones! Purpose is the new digital in Retail

Purpose is the new digital in Retail We all shop and spend our hard-earned cash, so everyone can relate to this, so thanks for opening...

Innovation and value creation doesn’t come from the lowest cost approach

Customers are not commodities. Service is not a number on a balance sheet. “Technology led approaches or an inability to invest are leaving customers out...

Busting three outsourced service industry myths

In this series to date, we’ve looked at the issues faced by the outsourced services industry. From the drive to be the lowest cost...

All people really want are simple responsive services

In my last post, I set out why we in the outsourcing industry cannot afford to ignore the impact of service, given it is...

No matter how intuitive the technology, people matter

Having had a bit of a rant in my last post to bust a few industry myths, I’d like to close the series by...

Cost is killing innovation: it’s time to redefine connected services

Connected Services, It’s time for a rethink I’ve worked in this industry for 26 years. A lot has changed in that time and much as...

Creating Engagement through Empathy engineering? People buy from People

So how do you build truly great levels of customer value? We have all heard the stories about customers with an 85% satisfaction rating...

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