Nicola Ainger

How Sustainability Data can help Define your Brand Image

Nicola Ainger -
KPIs, numbers and stats are of huge importance when it comes to driving forward your company’s corporate social responsibility (CSR) policy, but they have less appeal to your customers. To the average consumer, this kind of data can often seem completely irrelevant to everyday...

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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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