Nicky Watson

After a career spent across software design, data mining and digital marketing, and having pioneered the use of marketing technologies for enterprise clients, Nicky built and brought to market Cassie, a solution for companies wanting to gain the long-term advantages of using data compliantly and ethically whilst taking full advantage of legally-acquired data. Nicky is the Chief Architect at Syrenis, and retains direction of all development work for the product, ensuring Cassie remains ahead of technological, business and legislative challenges. Nicky is also Chair of the Board of Directors.