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Nicky Watson

Nicky Watson
After a career spent across software design, data mining and digital marketing, and having pioneered the use of marketing technologies for enterprise clients, Nicky built and brought to market Cassie, a solution for companies wanting to gain the long-term advantages of using data compliantly and ethically whilst taking full advantage of legally-acquired data. Nicky is the Chief Architect at Syrenis, and retains direction of all development work for the product, ensuring Cassie remains ahead of technological, business and legislative challenges. Nicky is also Chair of the Board of Directors.

The Secret to Creating Consumer Relationships

Brands build consumer trust through loyalty and transparency, however with the influx of data breaches and lawsuits against Big Tech, how can organizations prove...

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