Nick Wreden
FusionBrand
Nick Wreden is a noted brand futurist, speaker and branding consultant. He is the author of ProfitBrand: How To Increase the Profitability, Accountability & Sustainability of Brands. Visit his web site, www.fusionbrand.com.
For years, advocates have focused on getting CRM used in large organizations by making it useful in customer data capture. That effort will continue...
If you want to know what your contact center and sales personnel are worth, you first should know what your customers are worth. A lot...
Although the goal of satisfied customers is all well and good, it misses the point in any strategic branding effort for three reasons. First, "satisfaction"...