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Neal Schaffer

Neal Schaffer
Neal Schaffer is an international marketing speaker, consultant, author, and educator on digital and social media marketing. He is the author of 3 books and in March, 2020, will publish The Age of Influence,

Top 30 Most Useful Facebook Blog Posts of 2010

Since Facebook is where Americans spend more time than anywhere else on the Internet, our needs as social media marketers as well as professionals...

Top 20 Most Useful LinkedIn Blog Posts of 2010

Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a...

Top 20 Most Useful Twitter Blog Posts of 2010

It's that time of year where I look back at all of the changes that happened in social media and choose those best blog...

LinkedIn vs. Facebook for Business in 2011 & The Battle Begins!

LinkedIn and Facebook would seem to have very little in common going into 2011: One platform was created as a closed and trusted networking...

15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011

There are many "best of" blog posts that have been written about WordPress plugins, so I wanted to cover a different angle with this...

Is It Time to Upgrade to a Paid LinkedIn Account?

After recently publishing blog posts on two of LinkedIn's newest features, LinkedIn Profile Stats Pro as well as LinkedIn Signal, I have received a...

Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile

Google Analytics is the default (and free) service that analyzes visitors to your website. Wouldn't it be cool if you could analyze visitors...

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits...

Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King on Twitter

Once you've been active on Twitter for awhile, you will begin to realize that the micro-blogging platform is not just about you and your...

3 Definitive Social Media Content Hubs

With all of the information generated concerning social media these days, it really is getting hard to keep up on the latest developments amongst...

Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year, it is clear that some...

How Much Time Should You Spend in Social Media?

Whenever I speak to a large group or consult with a client on social media, I have a tendency to overwhelm my audience with...

Farmers Insurance Social Media Marketing Case Study: Utilizing Farmville for Facebook Brand Awareness

There are many tools that are available to companies in social media marketing, but one that you don't hear about often is social gaming,...

5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them

While recent social media conversations tend to be about Facebook and Twitter, I find that many professionals and businesses aren't maximizing their LinkedIn presence....

Yes, Mom, I Really AM a Professional Social Media Consultant

It's not easy being a social media consultant these days. Between the bashing of some social media "experts" and the viral what the...

What Should I Tweet? 5 Ways to Find Great Content for Your Twitter Followers

Twitter is both a tool for communicating with your network as it is about sharing information that interests you. While you may only...

Twitter Should Not be a Last Resort for Your Customer Service Department

I find that Twitter is slowly becoming a "last resort" for consumers who are having issues with businesses and cannot get them resolved through...

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

Social bookmarking websites always confuse my social media strategy customers. There seems to be an aura that somehow just posting all of your...

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find out that...

Think About It: Your Twitter Username is Your New Email Address

Let's face it: Since email as we know it today started developing from the 1960s, a lot has changed. The way we use...

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