Nigel Cullington

The Trust Deficit in the Customer Buying Journey

There is an increasing trust deficit in the world. In a recent special report on brand trust and the Coronavirus pandemic from the Edelman Trust Barometer, 71 percent of respondents noted that their trust in a brand depends upon the notion that the brand...

Simplifying the Buying Journey: The Value of a Revenue Optimization Team

All business leaders are looking for ways to improve sales execution and revenue retention in today’s changing business climate. Sellers and marketers have long claimed customer experience is a priority, but customers now need value-add experiences more than ever. According to a 2019 study...

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