Nate Vickery
How Domain Names Can Impact Customer Engagement
In the wake of the pandemic, companies of all shapes and sizes have had to rethink how they interact with their customers. Suddenly, a whole slew of issues and problems that have been brewing for a long time have surfaced, and brands have had...
5 Best Practice Tips for your Company’s Internal Communication Strategy
The workplace environment has changed dramatically over the last two decades or so. The shift from all-analog to almost fully digital certainly didn’t happen overnight. Still, many companies struggle to keep up with the “new normal,” which is something our society is currently well...
What You Need to Know Before Creating a Cross-Channel Customer Experience
A potential customer might initially come across a social media post announcing your latest collection while idly scrolling on their smartphone, only to find your phone number to call and check if you have a particular item in store. Maybe they’ll remember your brand...
3 Smart Ways to Boost your Startup’s Customer Service
A few decades ago, customers focused on pricing and product quality when making buying decisions. However, with the rise of the Internet and advanced communication tools, the way you should communicate with customers has changed.. Today, customers expect brands to provide exceptional customer support,...
Attracting Local Customers: Your Comprehensive Guide to Local SEO
image source Search engine optimization is one of the foundational pillars of a well-rounded digital marketing strategy. When you optimize your entire digital presence to rank higher in the organic search results, you are effectively improving your digital reach and appealing to your online...
How to Accelerate Direct Mail Results and Get More Customers
image source Living in this digitally-dominant time of ours means that many brands depend almost exclusively on digital marketing campaigns. They are low-cost, many are free, easy to monitor and set up, and the channels for marketing your business online are practically endless. That...
How to Reach Customers Using The Power Of Google Organic Traffic
image source In 2018 more than 51% of overall content consumption was driven by organic search, capturing over 40% of revenue. Still, a Hubspot study claims that 75% of your potential customers will never go past the first page of Google results, so unless your...
How your Online Store’s Design Impacts User Experiences
image source As online shopping is becoming more and more popular, ecommerce brands need to find new ways to maintain a competitive advantage. And, one of the first steps to take is to put your customers’ needs and expectations first. This user-centric approach needs to…
4 Ways Web Design Can Help You Improve Customer Experience
image source The design of your website is one of those key elements of modern brand building that has the power and potential to make or break customer experience and satisfaction. Quite simply, without a responsive, intuitive, and customer-centric design that boasts a customer success...
A Guide to B2C Service Excellence in 2019
image source What would you say makes your business notable enough to stay in the hearts and minds of your customers? Would it be the perfect product or service that you provide? The immaculate website? The curious content you use to educate your audience? The...
Customer Experience Mistakes That Can Ruin Your Business
image source The Customers 2020 Report states that by the year 2020, customer experience will take its rightful place as a key brand differentiator. This comes as no surprise, especially if we take into account the rise in today’s customer-centric culture. Customer experience is a...
Creating Exceptional SaaS Customer Support
image source Statistics show that 96% of customers believe that customer support is a significant brand loyalty factor. Moreover, 70% of them have already chosen a company with spotless customer service. In the competitive SaaS ecosystem, where the number of your competitors is constantly growing,...
Consumer Benefits of Apple Pay and Cash-Free Economy
The mobile payments industry has changed radically over the past few decades. Here is a brief timeline to back me up on that: In 1983, the basis for encryption and cryptocurrencies was set. Bitcoin was invented in 2008. In 2011, we saw the launch of...
4 Ways to Optimize Landing Pages for Increased Customer Experience
In the modern business world, whether you’re running a brick-and-mortar retail store or an online company, customer experience will shape and even define the future of your brand. No matter how flashy your visuals may be or how amazing your products are, if your...
The Importance of Cybersecurity when Dealing with Customers Online
With the continuous rise of data breaches, cybersecurity has become the most significant feature of ecommerce. Unfortunately, most businesses don’t understand that yet. The KMPG report says that 51% of small businesses believe that no one would go after them. That’s exactly what makes them...
How to Measure B2B Customer Satisfaction?
When the topic of customer satisfaction arises, the modern mindset leaps immediately to the traditional retail realm of B2C relationships and starts compiling all the exciting new ways to keep track of, as well as boost their success. Yet, this same mindset is becoming...
Don’t Forget to Give Thanks to your Customers this Holiday Season
Studies show that 80% of your revenue comes from 20% of your existing consumers. In other words, maintaining your loyal customers is the backbone of your business. To prove them how much they mean to you, you should give thanks to your customers all...
The Future of Great Customer Experience Is in Combining the Traditional and the Digital
A great customer experience is a determining factor for customer satisfaction and every businesses success today depends on that satisfaction. Companies are constantly trying to find new ways to improve customer experience in order to retain them, keep them engaged and ensure their loyalty....
6 Tips for Using Customer Service as a Branding Tool
Most businesses would agree that getting a customer to notice you and giving them satisfactory customer service is not the hardest part of doing business. It can be done. On the other hand, getting a customer to keep returning, to become a follower of...
6 Ways You Are Annoying your Customers (and How to Avoid It)
It happens to the best of us – using the wrong model in a commercial, not having an organized helpdesk team, sending too many emails, not offering a living, breathing person for your customers to talk to, writing a cheesy slogan that seemed like...