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Naras Eechambadi

Naras Eechambadi, Ph.D
Dr. Naras Eechambadi is the founder and CEO of Quaero, a world-class data management and analytics platform empowering enterprises to integrate, discover and democratize their customer data. He is a life-long technologist and entrepreneur with over three decades in the software products and services industry. He has been awarded numerous distinctions as both a marketing executive and entrepreneur. Naras is also the author of a critically acclaimed book, High Performance Marketing: Bringing Method to the Madness of Marketing.

Marketing Executives Sought–But Didn’t Quite Find–More Accountability in 2005

Over the past few years, analytic CRM and marketing applications have been among the most active and fast growing areas within CRM. We saw...

In Marketing Analytics, Business Needs Drive Technology Adoption

You might think that when a technology is trendy, you would have questions of business ownership. Organizations would buy the technology before knowing what...

Marketing Can Be Accountable and Creative: An Interview With Naras Eechambadi

The old days when businesses took marketing spending on faith are over. But marketing doesn't have to give up its finer side for the...

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