Naras Eechambadi, Ph.D
Dr. Naras Eechambadi is the founder and CEO of Quaero, a world-class data management and analytics platform empowering enterprises to integrate, discover and democratize their customer data. He is a life-long technologist and entrepreneur with over three decades in the software products and services industry. He has been awarded numerous distinctions as both a marketing executive and entrepreneur. Naras is also the author of a critically acclaimed book, High Performance Marketing: Bringing Method to the Madness of Marketing.
The great health care debate this past summer could be a preview of what the future of marketing looks like. How, you ask? For some...
One of the most annoying aspects of the customer experience does not have to do with the shopping experience but with the communication experience. ...
Last month, I was on a keynote panel at the National Center for Database Marketing (NCDM). The topic of the panel was "Evolving from...
Marketers at most companies choose their campaign management tool in one of two ways. The first approach is to feel a...
I attended the Forrester Marketing Forum held at the Walt Disney Yacht and Beach Club Resort in Orlando, Florida late last week. ...
It is axiomatic in marketing and customer management circles that it is much more difficult and expensive to acquire a new customer than it...
Bob Thompson chats with marketing performance expert Naras Eechambadi about what marketing leaders can do in this difficult economy. Topics: Impact of the recession...
The Winterberry Group recently published a research study on trends in direct mail. The study found that direct mail spending in the U.S. declined...
I got this email from US Airways today: "On March 1, we're bringing back free drinks in our Coach cabin. This includes sodas, juices,...
Starbucks just introduced their first instant coffee, called Via Ready Brew. This is a significant move for this once high flying company that is...
This past holiday season was brutal for almost all retailers. Still, Amazon.com was one company that rose above the carnage and stood out with...
Purveyors of luxury brands have been hit hard in this downturn. Luxury retailers, including car dealers, have seen their sales go...
In his Origin of the Species, Charles Darwin made the famous observation that it is not the strongest species that survive or even the...
Last month, Sprint Nextel (www.sprint.com) announced that it was going to "terminate" 1000 of it's 53 million customers because they called the customer...
CRM has come a long way in the past decade. Most companies have made great strides in recognizing valuable customers and providing them...
There is a great deal of evidence that consumers are turned off by traditional advertising. Traditional media is nowhere near as effective or efficient...
I was at lunch with the chief marketing officer of a major travel and entertainment company recently. Her senior team members were there, as...
A dozen years ago, having churned through a few insurance companies and having tired of it, I was complaining to a friend. He happened...
At Quaero, we run into a number of clients who have large marketing budgets and staff but don't have a commensurate strength in marketing...
Customer strategy lies—or should lie—at the heart of customer relationship management. It defines a company's objective with regard to its customers: acquiring them, serving...