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Naras Eechambadi

Naras Eechambadi, Ph.D
Dr. Naras Eechambadi is the founder and CEO of Quaero, a world-class data management and analytics platform empowering enterprises to integrate, discover and democratize their customer data. He is a life-long technologist and entrepreneur with over three decades in the software products and services industry. He has been awarded numerous distinctions as both a marketing executive and entrepreneur. Naras is also the author of a critically acclaimed book, High Performance Marketing: Bringing Method to the Madness of Marketing.

If the lunatics do run the asylum, how do we control the message?

The great health care debate this past summer could be a preview of what the future of marketing looks like.  How, you ask?  For some...

Let customers control how/what/when when they hear from you

One of the most annoying aspects of the customer experience does not have to do with the shopping experience but with the communication experience.   ...

Is technology the gating factor for marketing?

Last month, I was on a keynote panel at the National Center for Database Marketing (NCDM).  The topic of the panel was "Evolving from...

The Paradox of Marketing Automation

Marketers at most companies choose their campaign management tool in one of two ways. The first approach is to feel a...

Forrester Marketing Forum 2009: A brief review

I attended the Forrester Marketing Forum held at the Walt Disney Yacht and Beach Club Resort in Orlando, Florida late last week. ...

Luring Back Former Customers: Triumph of Hope Over Intelligence?

It is axiomatic in marketing and customer management circles that it is much more difficult and expensive to acquire a new customer than it...

Use Marketing Analytics to Beat the Recession Blues

Bob Thompson chats with marketing performance expert Naras Eechambadi about what marketing leaders can do in this difficult economy. Topics: Impact of the recession...

Decline in Direct Mail Spending: Silver Lining in a Dark Cloud?

The Winterberry Group recently published a research study on trends in direct mail. The study found that direct mail spending in the U.S. declined...

US Airways throws in the towel. Score one for the customer!

I got this email from US Airways today: "On March 1, we're bringing back free drinks in our Coach cabin. This includes sodas, juices,...

Starbucks Slides Down Slithery Slope

Starbucks just introduced their first instant coffee, called Via Ready Brew. This is a significant move for this once high flying company that is...

Marketers, This is Your Time to Innovate and Lead, Not Hunker Down

This past holiday season was brutal for almost all retailers. Still, Amazon.com was one company that rose above the carnage and stood out with...

Trim Your Customer Experience to the Prevailing Wind

Purveyors of luxury brands have been hit hard in this downturn. Luxury retailers, including car dealers, have seen their sales go...

Tough Times Call for Creativity and Reverse Targeting: Here’s How to Market in Real Time

In his Origin of the Species, Charles Darwin made the famous observation that it is not the strongest species that survive or even the...

Firing Customers: Is It Ever a Good Idea?

Last month, Sprint Nextel (www.sprint.com) announced that it was going to "terminate" 1000 of it's 53 million customers because they called the customer...

Oh, So Close! Verizon Almost Gets It

CRM has come a long way in the past decade. Most companies have made great strides in recognizing valuable customers and providing them...

Customer Insights Go Real Time: Marketing at the Moment of Truth

There is a great deal of evidence that consumers are turned off by traditional advertising. Traditional media is nowhere near as effective or efficient...

Advice to CMOs: Have Your Metrics in Place; Have a Strategic Vision; and Work Well With Others

I was at lunch with the chief marketing officer of a major travel and entertainment company recently. Her senior team members were there, as...

Effective CRM Means Getting Your Priorities Right: The Amica Story

A dozen years ago, having churned through a few insurance companies and having tired of it, I was complaining to a friend. He happened...

Analytics Can Make Your Numbers Really Add Up

At Quaero, we run into a number of clients who have large marketing budgets and staff but don't have a commensurate strength in marketing...

Marketing Shouldn’t Always Drive Customer Strategy

Customer strategy lies—or should lie—at the heart of customer relationship management. It defines a company's objective with regard to its customers: acquiring them, serving...

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