Mike Spataro
Social CRM – from Buzzword to Action
Customer segmentation, database management and technology integration were the dominant themes discussed during a recent Visible Webcast on "Social CRM – the Move from Buzzwords to Action" with guest presenter Zach Hofer-Shall of Forrester Research. Zach shared the four things marketers need to know...
How Too Much Social Listening Can Make a Company Deaf
I’m here to tell you that corporate social media listening – if not handled correctly – can be detrimental to your brand; an unusual claim considering the company that signs my paychecks. But it’s true. Corporate and brand social media (insert your favorite term here...
Putting Social Media to Work to Improve Advertising
I had the pleasure recently to be part of a panel discussion about social media listening at this year’s Advertising Week conference in Washington DC. In addition to the usual basic questions about social media monitoring, measurement and brand activation, the session got me...
Social Media’s Move to Enterprise Intelligence
Corporate social media listening is starting to exhibit the characteristics that will eventually lead to enterprise Social Intelligence. That’s just one of the many interesting new insights contained in the latest Forrester Research Report: Trends 2010: Listening Platforms. Unlike its earlier WaveTM Report that focused...
Social Servicing – A First Step to Social CRM
I’ve been hearing and reading a lot lately about Social CRM, or as some call it, SCRM, but never thought I’d have anything to say about this topic because I didn’t really think when I joined Visible Technologies five years ago that I would...
Analyzing Forrester’s Wave(tm) Report on Listening Platforms
I’ve been reading and participating in Forrester “Wave” reports for years and it’s always interesting to see how people react to the vendor technology evaluations in these reports. Sure, it’s always great to be selected as one of the companies to participate and we...
How Social Media Helped Me Through the Hawaiian Tsunami Warning
I have been part of the social media generation – professionally and personally – for a number of years, but last week was the first time I found myself social networking in the midst of a potential crisis situation – the Hawaiian Islands Tsunami...