Matt Harris
Digital Receipts: Good For Business, Better for Consumers
Anyone who has stepped away from their devices long enough to make a purchase at a physical store recently has likely witnessed a growing trend — retailers who offer in-store customers an email receipt as an alternative to traditional paper. An email receipt offers...
How AI and Machine Learning Can Boost B2B Email Outreach
No one likes to leave money on the table, but many B2B marketers do it again and again with their email messaging. Every time a customer, existing or prospective, opens an email, it’s an opportunity. It’s your chance to cross- or upsell a current user,...
A match made in heaven: Why your subject line deserves an awesome preheader
Before you open an email, you’ll first see the preheader in your inbox. The preheader, also known as preview text, is that short line of text displayed after the subject line in the recipient’s inbox. Taken as a whole, the From name, the Subject...
Why brand consistency matters — especially in your email
When we say something is well branded, we’re sometimes hard-pressed to explain what, exactly, that means. I define it as a strong, instantly recognizable brand identity that is consistently applied across every aspect of the business, from advertising to social media to customer service...
How to Drive Hyper-Adoption of Your Product
Are you one of over 6 million Slack users? Slack, the business communication and collaboration platform, is one of the biggest startup success stories in recent years, reaching a $1 billion valuation in just two years and quadrupling that just two years later. ...