Mike Owen
Mike Owen
Experienced International Marketing manager with background in large corporates and small start-ups mainly in technologies and martech. Successfully developed campaigns and content to address the problems of the modern day marketer.
How Personalised product experiences are changing the way Fashion shoppers buy.
Fashion is all about the individual characteristics and preferences. Delivering a differentiated and individualized experience to each shopper is the competitive and strategic...
Is your E-commerce, Brexit proof?
Can you afford it not to be? According to the E-Commerce Europe Group The UK is one of the largest E-commerce markets in the world,...
Could Unit4’s ‘People Experience’ be improved by Content Analytics?
Unit4 ERP application provider has recently announced they have refocused its ERP product –calling it the People Experience Suite. “Our entire software suite will be...
Will the latest Dealogic acquisition be a game changer for their own financial services marketing?
Use of unstructured data “If organisations add structure to the unstructured behavioural data they own, and make order out of chaos, they will be in...
Are Netflix and Gamification experiences transforming the Finance industry?
The asset management sector is under attack. Dragged down by stalling profits and disloyalty among investors, companies are taking on-board successful strategies from...
Is Brewin Dolphin’s new app changing the face of asset management ?
When Wealth Management organisation Brewin Dolphin recently announced the launch of a new app Chief Operating Officer Grant Parkinson claimed that the app had...
The AI empowered workforce – the new marketing transformation
So it has arrived! It has taken a little time, but forget about the importance of ‘Digital Marketing’ as the cornerstone of marketing transformation...