Mindi Rosser

How to Audit Your Social Media Marketing Channels in Eight Simple Steps

You know you must be active on social media, or else you are losing ground to competitors. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. Unless you know where you...

Social Media Employee Advocacy is the Soul of Your Company

Employee advocacy is the soul of your company. For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But, that's not your company. Here’s the official definition of a business, according to The Personal MBA. Every successful…

Are You Taking Your Customers For Granted?

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two (especially when it comes to marketing), can be challenging. B2B companies tend...

How to Create an Integrated Social Selling Strategy with Twitter and LinkedIn

Twitter may be a powerful lead generation tool on its own, but when paired with an effective LinkedIn social selling program, it becomes so much more. Not many social selling experts are discussing ways to tie in your Twitter efforts to your LinkedIn social...

What Your Social Media Program Is Missing Without Employee Advocacy

Savvy business leaders think long and hard about the best approach to launching and maintaining an effective social media program. Sound like you? You already realize it takes work to make it work, but it better be the right work that drives results. Too...

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