Micheline Nijmeh

Three Reasons Why You Need a Love Shack Not a Shark Tank

ABC’s “Shark Tank” is so popular that it has spawned two spin-offs and now is adding “guest sharks” to its upcoming season. To me, the irony is that the image of a sales “shark” has nothing to do with 21st century selling. Sharks are stealthy...

Upselling – Small Changes Can Make a Big Difference

In any shape up plan, small changes can make a big difference. Over time, choices, such as taking the stairs instead of the elevator, skipping the bread and butter before dinner, or foregoing the fries for a side of veggies, create a new pattern...

Top Sales Organizations “Engage, Personalize, Analyze, Win … Repeat”

As a marketer, I’m a big believer in the value that marketing can provide sales teams. With messaging and content for multiple buyer personas, marketing delivers a strong foundation for the purchasing process. But, as someone who has worked in and with sales for...

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