Michael Lowenstein

Letting in the Sunshine: Companies Increasingly Look to Their Customers To Grow the Business

I recently wrote about how LEGO Group had incorporated customer input directly into the enterprise, utilizing both kids and adults as conduits of information and insight to help with product and concept development. But it's not all child's play. Increasingly, companies in different industries...

LEGO Products Aren’t Just Toys, They’re an Example of How To Really Put Customers...

As customer relationship trends go, there is something of a "back to the future" feel about receiving direct input and guidance from customers. This is an extremely effective, but rather infrequently used, method for helping shape product and service strategies and marketing programs. The...

“Customer First” Teams Can Help Companies Succeed

In the late 1960s and early '70s, Xerox Corp.'s Palo Alto, California, research and development labs created embryonic versions of what would become the personal computer. But Xerox didn't capitalize on the opportunity. Executives only saw Xerox as the leading copier company, and no...

CDI: Can Marketers Dance to the Customer’s Tune?

Over the last few years, marketers have been wondering what CRM is really all about; and they have invested billions of dollars trying to find out, and trying to make the "Holy Grail" promise of CRM work for them. Essentially, though, CRM whittles down...

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