Michael Lowenstein

“Customer First” Teams Can Help Companies Succeed

In the late 1960s and early '70s, Xerox Corp.'s Palo Alto, California, research and development labs created embryonic versions of what would become the personal computer. But Xerox didn't capitalize on the opportunity. Executives only saw Xerox as the leading copier company, and no...

CDI: Can Marketers Dance to the Customer’s Tune?

Over the last few years, marketers have been wondering what CRM is really all about; and they have invested billions of dollars trying to find out, and trying to make the "Holy Grail" promise of CRM work for them. Essentially, though, CRM whittles down...

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