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Michael Caccavale

Michael Caccavale
CEO Michael Caccavale brings more than 2 years of marketing and technology experience to Pluris. Previously, he held brand management positions for Procter & Gamble and founded Aperio. As a recognized industry expert, Caccavale has led the deployment of advanced marketing strategies and capabilities to many leading brands. Reach him through www.plurisinc.com.

If Analytics Isn’t Your Core Strength, Turn Your Data Over to People Who Can Tell You All About Your...

Executives for a very large largest telecommunications provider, looking carefully at their marketing process, realized they had no true owner of customer information. While...

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