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Mathieu Hannouz

Mathieu Hannouz
Mathieu Hannouz is the senior product marketing manager at conversational marketing technology provider Neolane, Inc.. He is responsible for driving the launch of Neolane's key product features across North-America including identifying target markets and opportunities, the creation and development of messaging, positioning and launch materials. Mathieu is Neolane's resident expert on Social Marketing. You can follow him on twitter @repackaged.

As the Digital Marketing Landscape Evolves, Marketers Must Adopt Cross-Channel Campaign Management

Gartner's recent Magic Quadrant for Multichannel Campaign Management shows digital marketing budgets are growing twice as fast as overall marketing budgets. What's more, digital...

4 Reasons You Should Consider Pinterest as Part of Your Marketing Toolbox

Addictive, creativity filled, inspiring, entertaining, and actually pretty darn useful. These are all words used to describe Pinterest, the newest social media craze...

Consumer Privacy and Refrigerators?

I read an interesting article in the Washington Post associated with the Consumer Electronics Show, "Privacy rights activists worry about potential abuse of high-tech...

A Look Back: The Best Facebook Campaigns of 2011

Over the past year, B2C and B2B companies made strides in working to figure out how to turn "likes" on Facebook into qualified leads...

Don’t Fear Social Media!

I recently read a research report from Gartner's Kimberly Collins that examined "Five Ways Social Media Will Revolutionize Marketing.1" It caused me to reflect...

The New Social Marketing Paradigm: Converting Anonymous Fans and Followers into Profitable Relationships

Over the past few years, social media has grown from a seemingly pop culture trend to becoming a critical marketing tool for both B2C...

Social Marketing’s Trip Through the Funnel: A Roundtable Discussion

Transparency, awareness and engagement. In social marketing, these words take on additional meaning as B2B marketers examine the value of social media and...

The Evolution of CRM: Five Questions with R “Ray” Wang

During this week's 2011 CRM Evolution Forum, I had the pleasure of meeting quite a few Social CRM gurus, including Constellation Research's Principal Analyst...

The Message Matters: 7 Obvious but Overlooked Email Deliverability Best Practices

Your email infrastructure can often mean the difference between poor and great deliverability. As the key link to Internet Service Providers (ISPs) and...

Gmail Motion: Was Google On To Something? Marketers Take Note.

Earlier in April I saw a banner ad for a new product, Gmail Motion. Excited at the prospect of how this exciting new...

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