Will Devlin
Will Devlin
Will leads all marketing efforts for MessageGears. Previously, he led marketing programs and strategic services for ShopVisible, an eCommerce software provider, and prior to that he spent nearly a decade managing eCommerce and customer service for Gander Mountain and Overton's, an Internet Retailer Top 250 company. An accomplished tech marketer and industry expert, Will has contributed to publications such as Investor's Business Daily, Internet Retailer, Multichannel Merchant, and CIO.com.
Email Needs to be Better
For retail marketers, the holidays are a time of intense pressure and scrutiny. Most retailers see their revenue numbers soar during the holiday season....
Spring Cleaning: Three Considerations For Your ESP
Few things in life beat the feel-good nature of Spring. The warm weather and the sunshine make it easy to get motivated to clean...
Personalization Can Be a Double-Edged Sword
The quest for greater personalization in email and digital marketing continues to be a hot topic (and goal) of enterprise businesses. A few months...
Achieving Email Marketing Success in 2017
As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year. Their email marketing efforts are...
How Marketers Can Break Through The Holiday Inbox Clutter
As we approach the holidays, life gets a little crazier for everyone. This can also be said of our inboxes. Whether it’s endless holiday...
3 Trends Driving the Future of Email Marketing
What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These questions were...
3 Reasons Email Marketing Should Be Top of Mind for Banking Executives
Effective email marketing is a critical component to enterprise-level companies who want to compete in today’s market, and this could not be more true...
3 Best Practices for Improving Email Marketing
As email volumes rise into the millions each month for many companies, new challenges in email marketing emerge, especially as it relates to the increasing...
Eliminating Data Silos to Improve Email Marketing
As a marketer, how much insight do you have into the entire customer journey, from first touch to ongoing communications? Do you have a...