Merlin Francis
Merlin Francis
Merlin Francis is Director of Communications for LeadFormix. Merlin has over a decade of combined experience in the field of print and television Media, PR and Corporate communications. This includes her 3 year stint as an entrepreneur running a successful public relations and event management consultancy.
Google shall find – even before you seek..
Filed under: B2B Marketing Online, B2B marketing, Future trends, online marketing — Merlin Francis 8th September 2010 might just go down in the history of...
Nurture The Leads In Your Sales Funnel – On Social Media
Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead...
“Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
Did the unusual headline catch your attention and perk your curiosity? Quite out of place for a B2B blog post and even more for...
Decode Your Online Leads
Lead generation and Lead management programs are only as good as the rate of conversions they ensure for a company, and the most difficult...
Of Roaring Lions and Honest Marketers
Early this week Shreesha, our COO, forwarded a story to the marketing team with a subject line 'When to advertise' – the story...
Blog to Generate Leads
The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate...
Facebook And Twitter Not For Generating B2B Leads!
Social Media is witnessing a phenomenal increase in the number of Enterprise users. B2B Companies are finally realizing the great potential offered by social...
Marketing Automation 2.0 – When Sales Met Marketing!
I recently came across IDC's Sales Enablement presentation put together in 2009. While the findings are more than a year old, I feel much...
Please Don’t Sell!!
Most companies have a set policy, when it comes to motivating their sales teams. They set individual and team sales targets for the month,...
Focus on Generating Opportunities not Leads
Lead Generation is thought to be key, to the survival of any B2B Company, a reason why B2B companies across the world, spend billions...
Read Your Prospect’s Mind
As marketing professionals it is often inevitable to fantasize about days when everything will go just as we dream – our campaigns getting our...
Why Sales is from Mars & Marketing from Venus???
At the recent IDC Directions 2010 conference – there was a lot of buzz about the Sales and Marketing disconnect in organizations and one...