Merlin Francis

4 Things B2B Marketers Should Focus on in 2012

2012 is almost here and as I prepare myself to celebrate the holiday season with my family and friends, I can't help but think of all the things I would like to achieve in the coming year. I think most B2B marketers would agree that...

When Should You Really Think About Marketing?

We all know that marketing is critical to our business success, because it helps us showcase our offerings to the world in a way that it is enticing. Enticing enough for them to trust our story and invest in us. But have you ever wondered,...

6 reasons why your organization might need a Marketing Automation Solution

Marketing Automation is a fairly known concept ; in fact many B2B companies today realize the immense potential of this multi-dimensional tool. In a world where every day hundreds of ideas, products and business solutions take shape and hundreds more make a beeline for our...

Are You Creating B2B Email Lists the Traditional Way?

It is common for B2B companies to research or buy prospects lists for cold calling from Database selling companies. However most of these lists hardly provide any information on the person being called, except maybe his name and designation. I am not sure, what is...

Demand Generation Necessary For Lead Generation!

Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. I think marketers have an affinity for these words because they tend to sound more complicated and sophisticated than your regular marketing buzz words. Many a...

Marketing Automation Is No Genie In A Lamp!

The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. However,...

Build Lead Personas For Better Lead Nurturing

Lead nurturing is an important aspect of B2B marketing and plays a pivotal role in the conversion of leads into qualified leads and qualified leads into customers. Lead nurturing is best known as the process of educating and interacting with your leads consistently, building trust...

Don’t Let Algorithms Supplant Your Mind

Earlier this week I watched this TED video by Eli Pariser where he warns people about the long term implications of Internet's 'Filter Bubbles' and how personalized search on the Internet might be narrowing our worldview. Pariser presents a strong case of how we get...

8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform

Our last post 4 Proven Ways For Generating Leads on LinkedIn got a lot of positive feedback, with readers telling us that the data provided in the post validated their own experiences using the LinkedIn platform. There were others who felt, that despite having...

Once Upon A Time

"1960, playground fight, not involved, unjustly caned." Thats a one line story, I read on a site called Onlineflashfiction.com. I was born almost 20 years after the referred incident took place, but the story still managed to send me down the memory lanes of my...

Research Proves – Google’s Farmer Update Good For B2B Websites

Google's recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google's search queries. The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts...

When Employees Kill That Million Dollar Marketing Effort

If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Blog? Facebook page? Would you be surprised if I say, your Company's most important marketing assets are its employees. Maybe not, isn't it true,…

DAMN! ROI!

Return on Investment or ROI may be the force that drives most Businesses but it is also the most dreaded term in our industry. I often hear our sales and business development guys say, that many of the prospects (especially marketers and marketing agencies) they...

Woo Your Prospects, Make Them Fall In Love With Your Solution’

Valentine's day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone you can think of. But the point is can you make someone...

Is your Lead Nurturing Program Alienating your ‘Lead’?

For most B2B companies, Lead nurturing is an integral part of their overall marketing program. The time spent nurturing a Lead may vary from company to company and basis the way they score their leads on their response and activities. While as a marketer, it...

B2B Marketing & Lead Generation predictions for 2011!

Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to a recent eMarketer report, in...

B2B Social Media Marketing -Is it relevant?

As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one...

Familiarity Breeds Success!!

Recently I had been on a short vacation to the Western Indian State of Goa. Known for its beautiful beaches, seafood and hippie culture, Goa is very popular with International tourists. Every year thousands of tourists from all over the World visit Goa during October...

Ending the Sales & Marketing Blame Game

Every company which has marketing and sales departments has at some point, witnessed the famous – sales and marketing fight and blame game – more commonly known as the sales and marketing mis-alignment. If we look closely one of the most significant reasons for this...

The Science of Getting ReTweeted

Twitter today is a very important social media marketing tool, one which has increased the life and reach of any content. The number of ReTweets you get for any content on Twitter is often considered a measure for the popularity of the content cross...

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