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Melissa Magerer

Melissa Magerer
Melissa is the Head of US Marketing at iAdvize, where she’s responsible for creation and execution of marketing strategies in the U.S. Her goal is to share our mission to make brands conversational through a premium, omnichannel messaging experience. Prior to joining iAdvize, Melissa held marketing roles in various sectors from a marketing agency serving higher education to nonprofit, financial services, and B2B SaaS. Melissa has a B.S. from the University of Massachusetts, Boston and an A.A. from Massachusetts Bay Community College.

How Generative AI is Transforming Americans’ Online Shopping Experience

A recent Ipsos survey revealed that American consumers want generative AI to enhance their online shopping experience. With the proliferation of e-commerce and the...

3 Winning Strategies for Engaging Your E-commerce Website Visitors

Source: Pexels The first impression is always the most important, especially when it’s a bad one. - Henri Jeanson, writer, screenwriter, and journalist You only…

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