Matt Bertuzzi
Matt Bertuzzi
Matt draws upon his experience in technology product management and direct sales to help Bridge Group clients better define their customer profiles and gain actionable feedback from their target market.
Sales & Marketing Word Association [VIDEO]
Since conference season is in full swing, we thought it would be fun to play a word association game with some Inside Sales thinkers,...
Prospecting Post-Mortem: 23 Sales Processes Reviewed
Having Sales Reps prospect me is one of the most eye opening parts of my job. Being a quant type of guy (nerd might...
Free Trials, Conversions & Dante’s 9th Circle
Over at For Entrepreneurs, David Skok (VC at Matrix Partners) shared a slide deck he presented at the Boston Lean Startup Circle on Building...
Can’t Get Anyone on the Phone?
Yesterday I was extremely lucky to see Steve Richard, Vorsight's Head Sales Prospecting Trainer, present at the Boston Chapter of the AA-ISP. The topic,...
3 Perspectives on a Bigger, Better & Faster Inside Sales in 2011
.Earlier this week I was lucky enough to listen in on a Focus.com roundtable billed Bigger, Better, Faster: Inside Sales in 2011. Moderated by...
2 Simple Ideas for Living ‘Boringly’ in 2011
Over the holiday break, I read a fantastic piece from Craig Rosenberg aka The Funnelholic called: 2011: The Year of Living Boringly (I Hope). Craig...
Dinosaurs Don’t Tweet: an (almost) rant
This post is a little different. It isn’t about Inside Sales, per se, but I am talking directly to you, Sales & Marketing leaders. I...
SaaS’s Impact on the Inside Sales Model
Is Inside Sales in a SaaS environment really all that different from Inside Sales in traditional / licensed sales model? Turns out -...
Leaving Sales Voice Mail: The Debate Rages
I recently ran across an extremely active discussion on LinkedIn. The topic was What's the #1 Voice Mail Mistake Average Sales People Make? At last...