Mary Kay Evans
Mary Kay Evans
Mary Kay Evans, has over 25 years of experience transforming the way companies engage with their markets, their clients, and their employees. As Chief Marketing Officer at Alida, she is a passionate change agent focused on driving innovative marketing strategies and process improvements from ideation to implementation.
Evans has served as a leader, consultant, and advisor to many leading technology companies and has a long history of substantial contributions to high-growth ventures.
Customer Lifetime Value: The Metric that Helps Build Customer Loyalty
With a recession on the horizon, customers are becoming far more selective with their dollars. Reaching the right people, in the right places, with...