Marshall Lager
Marshall Lager
CRM Evangelists
Marshall Lager has been writing about CRM and related topics since 2005, first as a journalist for CRM Magazine and then as an analyst and consultant. He has worked at Informa and G2, and as an independent. Specialties include customer experience, B2C, customer journey mapping, and finding the humor in our sometimes dry and dour field.
SugarCRM Analyst Summit 2022: Bring Out Your Customers!
The world is getting back to normal, which means two things: Vendors are shifting back to in-the-flesh conferences, and I’m writing again. The convergence of…
Rising to Swift Challenges in App Development
You may have heard about The Lean Startup by Eric Ries, or the idea of an MVP (minimum viable product). These methodologies say only build…
The New Cost-Effectiveness Argument
You don’t buy size 12 shoes for size 9 feet. You don’t get a Bugatti Chiron for grocery store runs. You don’t swat flies...
SugarCon 2015
Just got back from this year’s SugarCon, and I did tweetpromise you a more complete writeup than the snippets that emerged from my phone....
Thoughts on Oracle Open World 2014
I’m not sure quite what to say about Oracle Open World 2014 that I didn’t already say in my tweet stream. That won’t stop...
Tech Term Convergence at SuiteWorld 2014
I recently attended SuiteWorld 2014, the annual conference hosted by ERP cloud vendor NetSuite, and it was a good experience. Spending time with NetSuite...
After-Action Report: Oracle Open World 2013
So, I'm a few days back from Oracle Open World, and have had time to put my thoughts together. Overall, I can say it...
A Simple But Brilliant Plan
Took a briefing the other day, regarding Elastic Intelligence's new company/product, Connection Cloud. About a third of the way through it, I had one...
SAS Analytics and Why It Matters to Customer Experience
I just got back from a brief but intense conference with SAS. Followers of customer experience, social CRM, and other related topics will know...
Oracle OpenWorld, Part 3: The NetSuite Addendum
Oracle OpenWorld got me reacquainted with SaaS ERP and CRM provider NetSuite, as part of a week that was all about making clear that...
Oracle OpenWorld 2012, Part 2
Welcome back to my assessment of this year's Oracle extravaganza. Last time, I talked (wrote) about the crunchier products—hardware, databases, infrastructure—and how Oracle's message...
Oracle OpenWorld 2012, Part 1
Every year, I come to Oracle Open World. Almost every year, I leave with a combination of excitement (for technical innovation and the possibilities...
Smart People Look Into the Future
I tweeted a link to this Software Advice article a few days ago because it looked pretty cool, it had a lot of my...
InfusionSoft Ain’t Soft, Just Easy
This is one of those articles that's hard for a guy like me to write, because I place so much value on professional detachment...
Insight on Salesforce’s Next Move
It's my pleasure to share somebody else's research with you from time to time, and this time it comes from Lauren Carlson. Lauren is...
CRM Idol 2011: The Winners
Ahh,so much to do, so little time. I've got at least one more blog to put up this week, a column to write (two...
Oracle and RightNow get engaged
The usual disclaimer: As I'm at RightNow Summit, you should know the company paid for my flight and accommodations. I am not being paid...
Final thoughts on Oracle Open World 2011
I got back from San Francisco a few days ago, after attending Oracle's annual conference, and have been ruminating ever since. You can see...
I think I just killed the radio star
In case you thought I was going to cheat you out of some CRM Evolution 2011 goodness, I've decided to post some links to...
Enterprise Social CRM a la Tibco
I'm not sure if I've mentioned them before, but TIBCO (Tibco hereafter, because I hate capitalizing entire company names) is one of those wicked-smart...