Mark Price
Mark Price
Mark Price is the managing partner and founder of LiftPoint Consulting (www.liftpointconsulting.com), a consulting firm that specializes in customer analysis and relationship marketing. He is responsible for leading client engagements, e-commerce and database marketing, and talent acquisition. Mark is also a RetailWire Brain Trust Panelist, a blogger at www.liftpointconsulting.com/blog and a monthly contributor to the blog of the Minnesota Chapter of the American Marketing Association.
Use Internal Marketing to Build your Pilot Program Buy-in
Our customers are leaving and franchisees are complaining. What can we do quickly to make a difference? Introducing the Seven Rules of ...
Drive Profit with the Seven Rules of “No Excuses Marketing”
Our customers are leaving and franchisees are complaining. What can we do quickly to make a difference? Introducing the Seven Rules of No...
Don’t Betray Your Best Customers With Holiday Hysteria
The holiday shopping season is fraught with retail myths. The myth that Black Friday actually increases profits. And the myth that the 3-day...
Reduce Attrition with the Seven Rules of “No Excuses Marketing”
Our members are leaving and the franchisees are complaining. What can we do fast to make a difference? Introducing the Seven Rules of No...
Who’s afraid of sharing their data?
In an article in the Wall Street Journal last week, Emily Steel highlighted a “third party data reseller”company that collects data on consumers behavior...
Is there any ROI to B2B Social Media?
After all, when was the last time a Buyer checked Facebook before signing a PO? Last week, I wrote about my experiences at Blogworld seeking...
Cultivating Your Customers
Last week, one of my clients asked me a question. “Should I measure lifetime customer value of each of my customers and then evaluate...
How are you measuring social media?
Whether it is Facebook, Twitter, LinkedIn, Foursquare or some other social media platform, marketers everywhere are faced with the need to answer a critical...
Are you measuring customer retention correctly?
Customer retention is the most treasured metric (“MTM” — just kidding) of relationship marketing. After all, a loyal customer represents an annuity stream of...
Is your customer segmentation effort failing?
Recently, I was sitting in a client meeting presenting a customer segmentation analysis. The analysis made sense, the management team could recognize customers within...
How to use Lifetime Value in a short-time environment
After the publication of my post last week, I was chided by several experienced marketers about neglecting to include an additional factor in my...
Is Customer Lifetime Value a waste of time?
Image by icathing via Flickr Last week, one of my clients asked me a question. “Should I measure lifetime customer value of each of my...
Are you hiding from flaws in your marketing programs?
Marketers are “eternal optimists”. While salespeople are always one call away from their next deal, marketers are convinced that they are on the edge...
Can you act on this analysis?
Most marketers, when they are faced with the problem of retaining customers, usually think of developing a statistical model to predict which customers are...
Why can’t we collect email addresses?
Last week, I found myself in situations with two clients where they were both facing the same issue. The issue seemed so easy to...