Mark Price
Mark Price is the managing partner and founder of LiftPoint Consulting (www.liftpointconsulting.com), a consulting firm that specializes in customer analysis and relationship marketing. He is responsible for leading client engagements, e-commerce and database marketing, and talent acquisition. Mark is also a RetailWire Brain Trust Panelist, a blogger at www.liftpointconsulting.com/blog and a monthly contributor to the blog of the Minnesota Chapter of the American Marketing Association.
Our customers are leaving and franchisees are complaining. What can we do quickly to make a difference? Introducing the Seven Rules of ...
Our customers are leaving and franchisees are complaining. What can we do quickly to make a difference? Introducing the Seven Rules of No...
The holiday shopping season is fraught with retail myths. The myth that Black Friday actually increases profits. And the myth that the 3-day...
Our members are leaving and the franchisees are complaining. What can we do fast to make a difference? Introducing the Seven Rules of No...
In an article in the Wall Street Journal last week, Emily Steel highlighted a “third party data reseller”company that collects data on consumers behavior...
After all, when was the last time a Buyer checked Facebook before signing a PO? Last week, I wrote about my experiences at Blogworld seeking...
Last week, one of my clients asked me a question. “Should I measure lifetime customer value of each of my customers and then evaluate...
Whether it is Facebook, Twitter, LinkedIn, Foursquare or some other social media platform, marketers everywhere are faced with the need to answer a critical...
Customer retention is the most treasured metric (“MTM” — just kidding) of relationship marketing. After all, a loyal customer represents an annuity stream of...
Recently, I was sitting in a client meeting presenting a customer segmentation analysis. The analysis made sense, the management team could recognize customers within...
After the publication of my post last week, I was chided by several experienced marketers about neglecting to include an additional factor in my...
Image by icathing via Flickr Last week, one of my clients asked me a question. “Should I measure lifetime customer value of each of my...
Marketers are “eternal optimists”. While salespeople are always one call away from their next deal, marketers are convinced that they are on the edge...
Most marketers, when they are faced with the problem of retaining customers, usually think of developing a statistical model to predict which customers are...
Last week, I found myself in situations with two clients where they were both facing the same issue. The issue seemed so easy to...