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Mark Price

Mark Price
Mark Price is the managing partner and founder of LiftPoint Consulting (www.liftpointconsulting.com), a consulting firm that specializes in customer analysis and relationship marketing. He is responsible for leading client engagements, e-commerce and database marketing, and talent acquisition. Mark is also a RetailWire Brain Trust Panelist, a blogger at www.liftpointconsulting.com/blog and a monthly contributor to the blog of the Minnesota Chapter of the American Marketing Association.

7 Warning Signs Your Customers May Be Deserting You

Image by xcode via Flickr You come into the office one morning, and within minutes, your stomach starts to get queasy. You can't quite...

Forget your most important customer?

We have always known how important it is to communicating well internally in order to help make the sales and operations teams more customer-centric....

Will you be fired because of the new acquisition?

Image by Mecaniques via Flickr In the past week, three of my clients have told me about an acquisition that their organization was making. ...

Does data-driven decision-making work?

You bet. Recently, a study at the Wharton School demonstrated that companies that adopt "data-driven decision-making" average 5-6% high productivity than those that did not.…

Data is only valuable when you use it

We all know that we need to collect customer feedback and use it to improve our processes to drive increased conversion rates, retention and...

Lies your CFO told you

Have you ever heard these before? 1. Marketing spends money like a drunken sailor2. When revenue gets tight, it is time to cut marketing3. Customers...

Customer retention is not advocacy

We often assume that customers who stay with us the longest are "loyal" and therefore potential advocates for our company. Not the case. Recent research…

Individual employees drive retention

Customer satisfaction surveys are used frequently to gauge the willingness of a customer to recommend a particular brand or service. That metric is...

Are you waiting for perfect data?

Don't let the quest for the ultimate customer data derail your marketing plan! It is remarkable how often clients tell me that they are just...

Even small businesses can retain customers like the big guys

Image via Wikipedia Twice today, I have been asked how small businesses can use No Excuses Marketing to help their companies identify and retain customers....

Five barriers to building retail customer loyalty | RetailCustomerExperience.com

URL: http://www.retailcustomerexperience.com/article/179500/ Are you loyal to your customers? Keith Colbourn of the consulting firm dunnhumby, in a great post on the Retail Customer Experience site,…

Use Lifetime Customer Value to grow your business with No Excuses Marketing

You can hear the sound of the bell on the door as another customer leaves your store. Another happy customer–you hope. Another returning customer–you...

Don’t let inaccurate data prevent you from database marketing

The old adage "making lemonade out of the lemons" is never more true than when you are working to create insights from customer data....

Best Practice in Data-driven Marketing — Sainsbury

If you are looking for the best in optimizing offers and communications to maximize customer lifetime value, check out this article on Sainsbury, one...

Take your email marketing to the next level

Hal Licino, in a post for Email Insider, talks about some fascinating ways that QR codes are being used in marketing. I was not...

Are you quantifying the value of Facebook?

Question:  When you you know a marketing trend will become a fad? Answer: When you don't understand how it fits into the business strategy and...

Does Your Call Center Produce Revenue?

Since it has been so many years since call centers could be linked to customer data, I had assumed that most companies would have...

Do Your Metrics Really Matter?

Don't drown in your numbers! It used to be that metrics were hard to find in marketing. Beyond the obvious metrics of revenue, margin and...

Does Sales Care About Your Marketing Program?

Are you ready to launch your marketing effort, and wondering why you are the only one excited? The targeting is so good, the communications...

Is your Marketing Worth the Effort? The role of Measurement

Our customers are leaving and franchisees are complaining. What can we do quickly to make a difference? Introducing the Seven Rules of ...

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