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Mark Parker

Mark Parker
Mark Parker is the founder of Smart Selling, and the specialist business unit – Smart Social Media. The core aim of both businesses is to help companies become better sales organisations by utilising the ideas, tools, and practices of Sales 2. and social media.

Online Sales vs. Retail Sales – The Big Battle

Just before Christmas here in Australia, the battle between bricks and mortar retailers versus overseas online sales sites exploded and has now become a...

Developing a Social Commerce Strategy

Last month I wrote about an emerging trend that I was following – Social Commerce. The idea that you need to take the point of...

Social Media Monitoring – Silo or Enterprise Tool?

Over the past 18 months I've had the opportunity to work with a number of social media monitoring tools for a variety of clients...

Beware Social Media Snake Oil

A bit has been written in the past about the number of clowns flooding into the social media space basically conning companies into spending...

Is Ford Really a Social Media Superstar?

Ford, and specifically Scott Monty have been getting a lot of attention for their social media efforts – winning widespread business praise and recognition...

Leveraging Social Media to Create Better Business Conferences

Earlier this year I posted about being approached by a global conference organiser to sponsor a social media event – I declined because the...

Social Media Accountability – Have We Gone Too Far?

Last year I wrote a blog post outlining my concerns about the behaviour of some consumers and how they tend to use social media...

A Simple Approach to Social Media Strategy

One question I'm always asked is how to explain what social media strategy and participation looks like so senior executives can (at least) contextualise...

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