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Mark Parker

Mark Parker
Mark Parker is the founder of Smart Selling, and the specialist business unit – Smart Social Media. The core aim of both businesses is to help companies become better sales organisations by utilising the ideas, tools, and practices of Sales 2. and social media.

LinkedIn Social Ad Opt-In Settings – How To Uncheck This Box

There's been a bit of debate this past week over a change that LinkedIn has made to their ad platform and how it uses...

Social Media – Do the Simple Things Well

In social media, digital marketing, and even sales and marketing in general, doing the simple things well is often overlooked as companies over-complicate what...

Risk Management, Social Media and Director Obligations

Sites like Wikileaks and Firm Spy pose an ongoing, increasing risk to organisations of all types and sizes. Whilst a lot of the discussion...

Social Media Explained for the CEO or CxO

This is an update to a post I published way back in January 2009 – Explaining Social Media Social media is something that we've been...

Referrals and Recommendations – Are they still valid?

Mid last month the Australian Financial Review via their Boss mid week column ran an article discussing the value of references and recommendations (I'd...

Amateur Hour at Twitter as it Fails a Global Brand

I'm currently one of thousands of Australian's and New Zealanders affected by the Chilean volcano ash cloud (check out the hashtag #ashcloud on Twitter...

Australian Banks Disconnected from Small Business Customers

A recent Australian study has highlighted an interesting disconnect between Australia's four largest banks and the engine room of the Australian economy – small...

Who’s Really Scared of Social Media?

"The use of social media by Australian Defence Force (ADF) personnel could put the military's reputation at risk" Defence Minister Stephen Smith Really? Lets contrast…

May 2, Osama bin Laden, and Another Defining Moment in the Maturation of Social Media

Today's events in Pakistan and the US President's address to the nation are another example of how core social media channels like Twitter, Facebook,...

Social Media and Natural Disasters – An Australian Examination

Earlier this year a series of natural disasters swept through my home State of Queensland. Many of my international friends reached out to get...

Vanguard Social Media – A business perspective

Tim Martin, Australia's leading digital marketing expert blogged recently about a number of emerging web services that fall into the social media domain –...

Social Media Success Story by Australian Bank – Not Quite

Australian mega-bank nab has been widely praised for a marketing campaign it launched on Valentines Day. The campaign is interesting and to understand the significance...

Quality vs Quantity – The Great Business Networking Debate

I was working with Australia's leading digital marketing expert Tim Martin from 2 Sticks Digital last week, delivering a workshop on digital marketing and...

Enough of the Facebook vs. LinkedIn Debate – its so 2009

I have to admit this whole Facebook vs. LinkedIn; which is the best B2B or B2C marketing channel is getting really old. I'm seeing...

Social Media and Healthcare – Interesting Video

My friends at Awareness Networks posted a video a while back that will be of interest to the healthcare industry in Australia What's interesting to...

Social Media and Credit Unions

Credit Unions in Australia are really starting to take advantage of social media as a means of creating engagement with their members and local...

Social Media, Australian Banks, Trust, and Grey Clouds of WikiLeaks

I came in late to a really interesting discussion within a LinkedIn group this week about the firestorm surrounding CBA's released/leaked social media policy....

Australia’s Major Sports Codes Still Dragging the Social Media Chain

Just over 6 months ago I wrote a post about Australian sports clubs and the fact they are behind the times with respect to...

The Changing Nature of How the Community Wants to Communicate

Earlier this week I was talking to a prospective client about the changing nature of customer and prospect behaviour and how the social web,...

LinkedIn – Game Changing Developments in Perspective

Since November 2010 LinkedIn has released a number of platform enhancements that either individually or collectively deserve attention by companies that operate in the...

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