Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.
Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and...
Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. When examining your website's effectiveness, take into...
As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm...
B2B sales forces have multiple challenges to contend with in today's digital marketplace. Lead generation now requires an understanding of new channels and...
Just under one month ago Daniel Burstein, esteemed marketer and Director of Editorial Content for MECLABS, emailed me and a group of other marketing...
Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although...
B2B marketing boils down to one all-important fact: It's all about creating relationships. Today's demand generation has created a long cycle in online lead...
Traditionally, marketing forecasts haven't held as much weight as sales forecasts in the eyes of the CEO. This is beginning to change as more...
Part of any successful B2B marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal results in the...
A staggering 86% of B2B firms use social media, according to BizReport . Further, B2B marketing spending on social networking sites is predicted to...
Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn't...