Maria Pergolino
Mobile Email Marketing – What You Need To Know
Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. To truly become effective, marketers must understand and implement best practices for mobile marketing to produce quantifiable...
Six Ways to Optimize Your Landing Pages For Improved Lead Generation
Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. When examining your website's effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but...
5 Critical Components of Lead Management Software
As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it's not organized and each team is unclear of its role. To help clearly define...
7 Ways To Kick Start B2B Sales Teams
B2B sales forces have multiple challenges to contend with in today's digital marketplace. Lead generation now requires an understanding of new channels and changing buyer behavior. Because sales has changed so drastically – with the buyer driving the decision making process, teams have to...
The Last Blog Post- What Marketers can learn from The Last Lecture
Just under one month ago Daniel Burstein, esteemed marketer and Director of Editorial Content for MECLABS, emailed me and a group of other marketing bloggers asking, "if you had one last blog post to write, what would it say?" His question was based...
Overcoming the 5 Barriers to B2B Social Media Marketing Success
Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it's simply not the case, as most run into barriers along the way. Barriers to successful implementation include...
5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
B2B marketing boils down to one all-important fact: It's all about creating relationships. Today's demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process. The influence of...
Marketing Forecasting – The Tools for Predictable Revenue
Traditionally, marketing forecasts haven't held as much weight as sales forecasts in the eyes of the CEO. This is beginning to change as more companies are looking beyond the traditional sales cycle and more at an overall revenue cycle. However, to stand out and catch...
B2B Email Marketing 101: 7 Best Practices
Part of any successful B2B marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. The proof is in the numbers: Clickz...
Why Most B2B Social Media Marketing Fails (And How To Fix It)
A staggering 86% of B2B firms use social media, according to BizReport . Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers...
12 Tips For B2B Marketers to Excel in Twitter
Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn't happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. This holds true when marketers...