Maria Pergolino
Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.
Top 5 Lead Source Best Practices
Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper...
Why Elevating Your Metrics’ Sophistication Matters
To evolve marketing from a cost center into a revenue generator, marketers know they must measure the impact their campaigns have on revenue. Traditional...
9 Twitter Tips for B2B Marketing Success
B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To ensure the effectiveness...
Benefits of Online Surveys for B2B Marketers
Understanding the needs and pain points of current customers and prospects is an important aspect for planning out B2B marketing campaigns. Traditionally, marketers would...
Should Social Media Be Used as a Sales Channel? – The Ongoing Debate
Today, business buyers are savvy and turn to search, social networking and peer recommendations rather than company sales teams when searching for business solutions....
The New Revenue Engine and How to Power it Today
As the B2B buying process changes from a sales-driven process to a buyer-driven process, there's a need to evolve past the traditional sales cycle...
Why Marketers Should Think Like Entrepreneurs
Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics...
A Revenue Cycle Analytics Overview for B2B Success
In B2B marketing, numbers drive everything. They define lead generation success, they give marketing relevancy within the organization and they drive strategies and campaigns. Especially...
4 Components of Successful Demand Generation Marketing
Today's B2B marketplace is a fishpond filled with opportunities. Of all the potential buyers swarming in the water, it takes time and creativity to...
Develop a Marketing Breadcrumb Trail to Lead Prospects Home
Despite what many marketers would like to believe, the digital marketplace is not quite the place where "if you build it, they will come"....
Are You Optimizing the Top and Bottom of the Sales Funnel?
In today's B2B marketplace, revenue cycle management is all about the sales funnel. But if yours is less than streamlined, you may be leaking...
5 B2B Marketing Tips for Using Press Releases
Today's digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges. Internet...
Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
By Maria Pergolino on March 28, 2011 Internet math question: If you get 200,000 viewers to your website and 80% of them just check out...
5 Amazing Infographics to Guide Your Online B2B Marketing
The magnitude of the Internet's size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you...
7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
I know what you're thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit,...
3 Marketing Analytics Tricks
Online marketing has become a cornucopia of opportunities for B2B marketers. Because digital media has been proven so effective in the lead generation process,...
Ease Email Marketing Headaches
According to the Radicati Group, Inc., over 90 trillion emails were sent in 2009. B2B spending on email marketing is estimated to have grown by...
3 Tips to Stop Leads from Falling Through the Cracks
It's one thing to generate leads. It's another to close them. The industry wide statistic of 70% of leads never receiving effective sales follow-up is...
Does Your Drip Marketing Leak Leads?
Does your drip marketing leak? In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have...
How to Sell Digital Marketing to the C-Suite
Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today's changing business climate. With the need to reach...