Maria Pergolino
Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I'm always up for listening to a CEO talk about sales and marketing, so I listened to this the other day...
Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You
Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve...
Find & Engage Your Target Audience By Marketing Like Batman
Besides a penchant for wearing capes, what does Batman have in common with B2B Marketers? If you look beyond the flashy moves and peculiar nocturnal behavior, you will see that the Caped Crusader is actually one heck of a marketer. With a message encouraging...
The Art of the Infographic: 9 Compelling Characteristics You Need to Know
American composer Stephen Sondheim once said, "Art, in itself, is an attempt to bring order out of chaos." That said, the true art of an infographic is in finding a way to tell the real story behind the numbers. There are a number of...
18 Must-Know Marketing Analytics and Metrics Experts
Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it's as easy as following 18 more people on Twitter? The experts below...
The ABC’s of Email Marketing
Learning anything new can be tricky. The same goes for admitting that you've been in the game a long time and you still don't know all the rules. I was working at home not too long ago and the radio was playing somewhere in...
Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what's going to happen...
Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not...
Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for...
Famous Business Leaders Offer Their Advice About Fear
True business leaders don't let fear impede their success. A little fear is a great motivator that can push people (B2B marketers included) and businesses to achieve greatness. But too much fear and we're left petrified. We become afraid of taking the first step, halting...
3 Ways Marketing Automation Can Help Your B2B Marketing Evolve
Today's B2B marketplace calls for a quick, yet individualized response to the huge consumer appetite for information. But buyers need more than data; they are looking for relationships, too. Hence, the rise of marketing automation. It has now become a must-have tool that B2B...
Free vs. Paid Content Marketing – How to Choose?
To give away or not to give away? For many B2B marketers, that is the question. Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? For most, the obvious…
Modern B2B Lead Generation – 5 Key Areas to Manage
Successful B2B marketing is a moving target, so it's critical for marketers to keep up with new trends and opportunities. Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information...
Advanced Lead Scoring – Beyond Behavior and Demographics
When speaking to our customers, I often find that lead scoring has helped their organization considerably. But as I dig into the details of their business, I find that attributes critical to the success of their deal don't fit into their current scoring model....
Email Marketing: All Opt-Ins Are Not Created Equal
Often times we, as email marketers, talk about different strategies and tactics to get recipients to 'opt-in' for future messages. But, not all opt-ins are created equal. In fact, it's quite the opposite. We know that those who manually request additional information and future communications...
US Marketers Should Not Ignore EU Privacy Laws–Even If They Don’t Market in the...
Last week, Marketo released a new white paper on EU Privacy Laws, which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper's release were those already based outside of...
Free Marketing Books for Kindle from Amazon
If you know me, you know I'm always reading a new business or marketing book. That said, it can get expensive buying every new book that hits the market. According to 800ceoread.com, there were over 11,000 new business books released last year...
The Evolution of Spam – An Email Marketing Infographic
According to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Either way, it's not something I want to see on my computer in the...
Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. What was it? ...
Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving
Last week you may have noticed news of the new Facebook Send button. It was a super hot topic on many blogs read by marketers including Mashable and Marketing Pilgrim. And for good reason, as this added functionality brings us a new way...
Lead Generation: Have You Evolved Past Cold Calling?
Remember the days when cold calling was one of the primary ways sales reps managed lead generation? With the new changes in B2B sales, namely Sales 2.0 practices, traditional cold calling has for the most part become a thing of the past and sales...