Maria Pergolino
Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.
Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I'm...
Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You
Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne,...
Find & Engage Your Target Audience By Marketing Like Batman
Besides a penchant for wearing capes, what does Batman have in common with B2B Marketers? If you look beyond the flashy moves and peculiar...
The Art of the Infographic: 9 Compelling Characteristics You Need to Know
American composer Stephen Sondheim once said, "Art, in itself, is an attempt to bring order out of chaos." That said, the true art of...
18 Must-Know Marketing Analytics and Metrics Experts
Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on...
The ABC’s of Email Marketing
Learning anything new can be tricky. The same goes for admitting that you've been in the game a long time and you still don't...
Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011,...
Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing
Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing...
Famous Business Leaders Offer Their Advice About Fear
True business leaders don't let fear impede their success. A little fear is a great motivator that can push people (B2B marketers included) and businesses...
3 Ways Marketing Automation Can Help Your B2B Marketing Evolve
Today's B2B marketplace calls for a quick, yet individualized response to the huge consumer appetite for information. But buyers need more than data; they...
Free vs. Paid Content Marketing – How to Choose?
To give away or not to give away? For many B2B marketers, that is the question. Content marketing has become a driving force in lead…
Modern B2B Lead Generation – 5 Key Areas to Manage
Successful B2B marketing is a moving target, so it's critical for marketers to keep up with new trends and opportunities. Business buyers are becoming...
Advanced Lead Scoring – Beyond Behavior and Demographics
When speaking to our customers, I often find that lead scoring has helped their organization considerably. But as I dig into the details of...
Email Marketing: All Opt-Ins Are Not Created Equal
Often times we, as email marketers, talk about different strategies and tactics to get recipients to 'opt-in' for future messages. But, not all opt-ins...
US Marketers Should Not Ignore EU Privacy Laws–Even If They Don’t Market in the EU
Last week, Marketo released a new white paper on EU Privacy Laws, which received some fantastic feedback from many of our customers and prospects....
Free Marketing Books for Kindle from Amazon
If you know me, you know I'm always reading a new business or marketing book. That said, it can get expensive buying every...
The Evolution of Spam – An Email Marketing Infographic
According to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to...
Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our...
Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving
Last week you may have noticed news of the new Facebook Send button. It was a super hot topic on many blogs read by...
Lead Generation: Have You Evolved Past Cold Calling?
Remember the days when cold calling was one of the primary ways sales reps managed lead generation? With the new changes in B2B sales,...