Maria Pergolino
Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
Lead Scoring isn't hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes. Here are some of the demographics...
How to Make Sure Your Lead Management Strategy is Kick Arse!
Every game requires strategy…and managing leads is no different. It is not enough for a company to want to increase leads. To be successful, a brand's leaders must develop a comprehensive plan to win more sales. In other words, businesses need a lead management strategy...
Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
Mobile is a must in this hand-held device-filled world- even for B2B marketers. Androids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. Because of this, there are also more and more ways for people to find websites and for brands to...
Keep Your Mobile B2B Marketing on Track in Time for iPhone 5
When it comes to tech talk, the word on everyone's lips is "iPhone." For months now, discussion has centered on the iPhone 5. This included speculation on features, design, and more. When Steve Jobs stepped down from his position as CEO of the company,...
Why B2B Companies Should Use Foursquare
The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while...
Are You Lost In A B2B Sales Lead Paradox?
Your B2B marketing department has done its job. They've filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. What happened? This scenario isn't unusual, sometimes leads fall through cracks or...
Sharing With Google+ Improves Marketing Effectiveness
This tiny new button could have a big impact! Up until recently, using Google's "+1? button really didn't do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of...
Chart Chat: Social Media Platforms and B2B Marketing
Back on August 18th, MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but...
B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B...
Your customers are using social media- it's a myth to think they are not. B2B companies who ignore it are missing opportunities to interact with their customers and prospects. Search is a big deal, and social media is important to fuel search success. Want people...
Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
In the buyer driven atmosphere of 2011, B2B marketing can't ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can't be...
Does Email Marketing Data Deserve The Same Protection As SS #’s? [Infographic]
You've worked hard to develop a quality list of customers and prospects. You've dedicated countless hours into creating relevant email messages and fostering brand trust with your audience. But how much time have you committed to ensuring all that email data is secure? Is...
Should I Open A New Social Channel? 5 Questions To Ask Yourself
As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) stalwarts – Facebook,...
The Importance of Marketing Benchmarks
Benchmarks are a critical part of understanding how your marketing compares to other organizations. They are what allow your organization to know if you are doing better than others, or to help identify where there needs to be improvements. Without them...
B2B Cold Calling Best Practices
Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. Even as social media and web applications become mainstream B2B marketing platforms,...
Is Lead Generation On Its Way Out? [Infographic]
Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing. Take a look...
The Evolution of a Marketer
According to Merriam Webster, by definition, evolution is "a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state." The world of marketing has been evolving from the beginning – changing from the simplicity of the...
Attention B2B Marketers: Embrace the Mobile Web! [Infographic]
The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile's growth makes it clear that B2B marketers need to ramp up mobile marketing efforts.
LinkedIn’s Newest Feature: InMaps
LinkedIn's Newest Feature: InMapsThis Beta test from LinkedIn Labs has serious potential for B2B marketers LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network. A recent creation called InMaps offers a visual representation of...
Infographic Art: The Types and Trends Marketers Need to Know
Infographic Art: The Types & Trends Marketers Must Know There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way. This can be done with the use of various...
Let Shakespeare add Poetry to Your Content Marketing
Grabbing readers' attention, making them think and stimulating them to act is the primary goal of content marketing. To that end, there is much the great writers of the past can teach modern B2B marketing professionals about connecting with readers. Because content marketing is...