Margaret Kashuba

SimilarWeb vs. SEMrush: Which Offers More Accurate Data?

How much traffic do your competitors earn? And from which keywords? Plenty of tools claim to know, but no tool can give you 100% accurate results. Many companies rely on one of two popular tools, SimilarWeb and SEMrush, which use different kinds of aggregated data...

How to Start Selling Online

The last few months have shown businesses that it’s almost impossible to avoid digital if you want to stay afloat. Whether you’re selling plants or teaching yoga or offering tours, there’s no way to save the work you love but to start selling online. The...

The one thing nobody understands about marketing analytics

Nobody understands how to use marketing analytics in real life. That may sound like an exaggeration, but it’s generally true. Tons of articles describe why marketing analytics is so helpful for marketing, but few show the steps for using it in real life. Call...

Score and adore: How lead scoring can boost customer experience management

In old-fashioned tales, the hero arrives at a crossroads where they must make a life-changing decision. If your company were a hero in one of these tales, one of its toughest choices would be how to improve customer experience management. We won’t tell you...

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