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Marcus Whitney

Marcus Whitney
Marcus Whitney is the CTO and Co-Founder of Moontoast, an innovative social rich media advertising solutions leader that delivers premium rich media experiences and social advertising ROI. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce. Prior to launching Moontoast, Mr. Whitney served as a partner and Director of Technology at Emma (www.myemma.com), a unique email marketing company. He and his team built Emma's email marketing platform from the ground up, enabling Emma to become a multi-million dollar business.

MITX Mobile Marketing Summit: The Rise of Social, Targeting and Ad Tech

Fasten your seatbelts, the mobile revolution has already hit terminal mass, and marketers must quickly shift strategies to meet the newly mobile consumer. This...

100k Video Views Captured in 10 Minutes: Lexus, the News Feed, and Rich Media Advertising

Autos and ads Meet the Goliath of the ad world: auto manufacturers. Advertising research firm Borrell Associates predicted that auto ad spending would reach ~$31...

Facebook at the core of a converged media model – Social ads as proven means to social ROI

The splintered media landscape Twenty years ago marketers only dealt with three channels: radio, print, and TV. Fast-forward to 2013 and we have an enormous...

The importance of social activation and going beyond last-click attribution

Superficial Social Metrics: The Social Marketing Trap We've all fallen into the social marketing trap at one point or another. Pouring energy into growing a...

Music and social ROI: Sales as a tactic, not a strategy

The widespread consumer adoption of digital music – 52% of all music revenue in the U.S. last year came from digital – changed the...

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