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Mara Vicente

Mara Vicente
Mara is the Vice President of Customer Support at Pipedrive, the leading CRM for sales and marketing teams. With several years working for large multinational organizations with multicultural teams in different countries, Mara combines a hands-on management approach with contact centers skills, and believes teamwork is the most important tool in any organization.

Balancing Automation And Human Warmth in Customer Support

The trend of implementing automation into customer services is as inevitable as it is ubiquitous. By 2022, experts suggest that 70% of customer interactions...

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