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Malcolm Wicks

Malcolm Wicks
Three Step Consulting
Malcolm Wicks helps clients build and implement customer-focused business and marketing strategies. He is a director of Three Step Consulting and the principle architect of the DecisionDirector methodology used to help organizations make consistent decisions based on simple plans and goal cascades.

Metrics Drive Behavior–Always

Have you ever been in a meeting where you thought that everyone was in agreement? It feels great, until you find out later that...

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