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Michael Cooper

Michael Cooper
After 30 years of C-Suite CX leadership in international brands, Michael's focus is now on writing about consumer behaviours, new CX strategies, and articulating his clear vision for the future of CX and consumer needs. He is a qualified leadership coach and a foresight futurist.

Consumorphosis™

Consumorphosis is a fundamental shift into a new era of identities and consumer behaviours, linked to context and brand ‘borrowing’, and the fracturing of...

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