John Borillo

Customer Service Means Listening and Taking Action

There is this saying in the call center industry that goes something like, “Customer complaints are a golden opportunity to do better”. If it sounds quite weird, well think of it this way: listening to customer feedback, and actually doing something about it, allows...

Live Chat And Its Importance For Online Retailers

For Nina, going online to do her shopping is the best thing that has ever happened to her. At 26, she has been very busy trying to juggle her roles as a career woman, a wife, a mother, a daughter, a sister, and a...

CRM And Customer Experience: How CRM Helps In Providing Better Customer Relationships

Customer Relationship Management or CRM is used in managing a company’s interactions with prospective customers and current customers. It is a strategy designed to help companies increase their productivity and improve customer satisfaction and retention. This strategy is very powerful as it provides...

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