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John Borillo

John Borillo
John Borillo runs the digital marketing team of Magellan Solutions, a call center and BPO company in the Philippines. He is charged with creating and implementing best practices in digital, social media content, and marketing strategy to build stronger online brand awareness.

Customer Service Means Listening and Taking Action

There is this saying in the call center industry that goes something like, “Customer complaints are a golden opportunity to do better”. If it...

Live Chat And Its Importance For Online Retailers

For Nina, going online to do her shopping is the best thing that has ever happened to her. At 26, she has been very...

CRM And Customer Experience: How CRM Helps In Providing Better Customer Relationships

Customer Relationship Management or CRM is used in managing a company’s interactions with prospective customers and current customers. It is a strategy designed...

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