Maria Marinina
Maria Marinina
Itransition
Maria Marinina is a digital marketing manager with over 10 years of experience. Maria's primary focus is to drive business growth through increased brand awareness and lead generation.
Is blockchain hype over? Reality vs misconceptions
Blockchain is everywhere: keynote speeches at conferences, Google search, trending video, and even your favorite gym. But is this just hype, or investing in...
The dos and don’ts of customer self-service
I love reaching out to customer support when I have a problem, which is not a common sentiment, as far as I know. Let...
5 Ways for Small Retail Businesses to Drive Customer Loyalty
There is one common misconception that often deludes marketers: customer loyalty equals customer satisfaction. However, a satisfied customer may have positive recollections of shopping...
Travel Forecasting: A New Role for Predictive Analytics
Competition in the travel industry is so fierce, even for small margins, that every dime counts and process improvements are implemented quickly. This approach...
6 Ways to Transform Computer Vision into Marketing Tools
Computer vision is here to revolutionize the way we interact with surrounding digital technology. In a few years, we can expect the mouse and...
The Next Step in Customer Loyalty: Predictive Marketing
A good business will give their clients exactly what they asked for by implementing a state of the art search engine with all the...
Big Data: The Key to Delivering Value to Customers
A successful marketing strategy is based on an accurate customer profile. Hence, marketers are always attempting to capture even the minutest details about their...
Omnichannel Marketing 2017: Trends to Watch For
Omnichannel marketing addresses the current trend in maximizing brand engagement and unifying the customer shopping experience. Marketing has evolved far beyond traditional channels to...
The Marketer as Technologist
There is a misperception, especially among IT resources, that marketers are airheads that need to be provided data that only specialists, like data scientists,...
Getting Up Close and Personal: Beacons for Location-Based Marketing
In 2013, Apple introduced another digital disruptor to the marketplace – the beacon, a low-cost device with a broadcasting range of only a few...
The Future of AI in Digital Marketing
Digital marketing faces a ton of daily challenges. Perpetual growth is what digital marketers aim at, as this is the only way their efforts...
5 Ways to Succeed at Customer Experience Maturity
Every company wants to achieve an excellent customer experience. Yet, if one looks at Forrester’s annual Customer Experience Index, one can see that very...
4 ingredients of higher sales through retail apps
As everyone is talking about digital transformation, retailers get their hands busy with unlocking omnichannel, the holy grail of business growth and competitiveness. For...