Lauren Famiglietti
Lauren is a content marketing professional with experience in digital and social marketing. As a Content Marketing Specialist at Interactions, she assists with content creation and social media strategy. Lauren holds a BA in Journalism from Northeastern University.
What Is Social Listening And Why Should You Care? We all know the important role social media plays for both B2B and B2C companies. Aside...
It’s no secret that the quality of companies’ customer service can make or break them. A good customer experience can help your brand, but...
In an age where technology is constantly improving consumers’ daily lives, companies are also ready for a tech helper. However, the personal virtual assistants...
What is an ideal customer experience? For me, it is natural, frictionless and productive; regardless of the brand I’m dealing with, the time of...
The terms ‘artificial intelligence’ and ‘machine learning’ are often used in conjunction with one another to describe leading-edge technologies. But while the two are...
Your customers are busy. So when they interact with your company, they want to do so quickly and effectively. But, too often, consumers are...
Implementing some kind of biometrics authentication to protect your customers’ identities used to be an innovation play, but with increasing incidents of frauds and...
Customer effort — the amount of time or effort a customer has to put in to get an issue resolved — can be complicated....
When it comes to machine learning, one size does not fit all. Different algorithms, and different techniques within those algorithms, are used to build...
We hear a lot about machine learning, but its definition and use are often misconstrued. Whether we know it or not, we encounter some...
It should come as no surprise that getting the customer experience (CX) right is a company-wide endeavor. We’ve discussed the importance of the CMO...
Artificial intelligence and speech recognition are enabling technologies that help and assist humans. For Interactions, this means enabling enterprises to communicate better with their...
Recent research shows that improving Customer Experience (CX) leads to positive gains in revenue. Which means that — in the near future — leaders...
With technology evolving rapidly, so is the evolution of the customer experience (CX). The customer journey is no longer linear – which means understanding...