Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio...
Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit...
We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find...
CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon As global CMO, Phil Clement has much to be proud of in terms...
Some things just don’t change. In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We see...
When you’re on the lookout for a new TV (or smartphone, or laptop), your first step is probably to use Google to see what...
We are coming up to the last holiday weekend of a wonderful summer. The countdown for back-to-school has begun. Corporate team leaders can’t wait...
The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve...
Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality...
On a recent business trip to Mauritius, I had the opportunity to play a few rounds of golf at the Tamarina Golf Club and...
This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute,...
That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict...
It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially...
“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014,...
This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and...
Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and...
Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in...
We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would...
There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate...
“Know thy Customer”—the First Commandment of effective marketing. And yet, for many of us, the process of getting to know the customer seems to...