Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Understanding the Umbrella of Social Media Technologies
Familiarize yourself with Social Media Glossary for B2B Get to know the language and terminology Were you one of those who pooh-poohed David Fincher's "The…
A 10-Point Checklist for Achieving Marketing Leadership
As business owners and head honchos of organizations, no matter how big or small, we have the responsibility of demonstrating marketing leadership. A vital...
Twitter and B2B Lead Generation
When it comes to social media marketing no business wants to be left behind. It's mostly free, elicits immediate response and has tremendous reach....
Love Your Brand, Love Your Customer
…And love your watch! I do. I really love every watch I own. Each one is unique and has a special place in my...
Social Media and Common Sense – How Common is it?
For social media to work in a B2B context we need total alignment of all go-to-market tactics. Unfortunately, the "experts" are looking at social...
To Spike, or Not to Spike: that is the question
I'm feeling inspired by Shakespeare here but unlike Hamlet, it's not a question I would ponder. Rather, it is a rhetorical question and my...
The Ideal Demand Generation Personality Profile
The Ideal Demand Generation Personality Profile and How to Cultivate Having witnessed organizations burn up thousands upon thousands of precious dollars, I can't help but...
What is Your Demand Generation Personality Type?
As a demand generation advisor and lead generation consultant, there are often times when I wish that I could change my customers' marketing personalities....
My 2011 Lead Generation Wish List
I was asked recently by a media person to comment on the top lead generation trends in 2011. When I inquired what in her...
A “Do Not Bug” Registry for Social Media?
My "Do Not Disturb" Sign on Social Media Even as I'm enjoying the holiday season, trying to catch up on my social life, sharing my...
Recipes from the World’s Best Chef – My Christmas Gift to You!
In case you're wondering about the title of this blog post, let me tell you at the outset that I am neither a chef,...
How to Avoid Becoming the Next Demand Generation Horror Show Star!
Having been in this industry for close to 2 decades, I have seen some real horror stories. Companies spending obscene amounts of money on...
The expanding social landscape – integral to lead generation?
The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond...
Crowdsourcing – tried it; I’m impressed!
Where there is a need, there is opportunity.This week I tried, for the first time, a concept that I’ve been hearing more and more...
Working the Pipeline: A Zonal Approach
Identify the different stages in your lead management process in order to implement an effective strategy for dealing with each one Make sure marketing and...
An Accelerated Leads Pipeline: Ask Not Just “How Much”, But “How”
Have you ever looked at lead management and pipeline acceleration as CRM? Marketing statistics point out that 60% of leads have to be nurtured....
Demand generation — when pull not push seals the deal!
A case study on how the “Pull” strategy drives 98% lead acceptance from a sales team In my previous blog I commented on how demand...
Questions for a Demand Generator
In its true essence, “Demand Generation” involves the use of targeted marketing programs to drive awareness and interest in a company’s products and/or services....
Broad based demand vs. tiering: which to choose?
Revenue and sales volume should determine your marketing strategy Should your business target broad based demand or focus on a tiered marketing structure? In other...
Teleprospecting: An Effective Lead Generation and Qualification Vehicle
Teleprospecting qualifies hot leads to help you take action before your competitors do Phone hang-ups and door slams are the most dreaded situations for sales...