Lori Wagoner

Crowded Marketplace? Here’s How Your Brand Can Stand Out

Starting your own business is not for the fainthearted. With hundreds of thousands of new businesses starting up every year, it’s each one to their own out there. Unless you have a breakthrough new product or a huge budget to bankroll flashy marketing campaigns,...

4 Ecommerce Hacks That Will Sway Shoppers Every Time

For centuries, brick-and-mortar stores were able to constantly to refine their approach to giving customers what they need. It got to the point where there was a decent formula in place to ensure people got the most out of their shopping experience. However, in the...

3 Timeless Influencer Marketing Lessons to Live By

Influencer marketing is one of the most effective strategies in the marketing mix. In fact, a joint study conducted by TapInfluence and Nielsen Catalina Solutions revealed that it can generate up to 11 times the ROI of traditional digital marketing practices. While influencer marketing is...

4 Marketing Automation Tools Tailor-made for Small Businesses

Need a friend’s phone number? Your phone has them all. Need some cash in the middle of the night? Why, there are 24-hour ATMs for just that. Forgot your cousin’s birthday? Impossible, with regular birthday reminders on social media. Technology has simplified our everyday...

Data Intelligence: Predictive Vs. Reactionary

“Never confuse education with intelligence.” – Author unknown Also, never confuse big data with business intelligence; it is only when big data and business intelligence are well and truly integrated in a single process that you get in-depth data intelligence that makes way for big…

Gamifying Customer Satisfaction: Motivating Your Front-Line Sales and Support Teams through Rewards and Challenges

Sales force automation can be redundant and tedious. For sales departments, targets are often quantitative – dollar figures, new leads percentage and conversions. For customer service departments, targets usually involve the speed at which customer complaints and concerns are resolved. With other metrics, such...

5 Dependable Approaches to a Robust Email List

One of the first things a new business starts working on from a marketing perspective is their email subscriber list. In this age of immersive social media platforms that completely capture users’ time and attention, you’d think email marketing is dead and gone. But...

5 Tools that Hold the Promise of E-commerce Success

As more and more traditional entrepreneurs are heading online, getting e-commerce success is becoming a major challenge. There are around 12-24 million online stores in the world, and naturally, few are successful. Of all these e-commerce businesses, a paltry 650,000 generate over $1,000 annually. It...

4 Super Tools to Build Your own E-commerce Store

Starting your own business can seem like an intimidating task for a million different reasons. Among them, not having access to the right tools takes the top spot for any future businessman or woman. Here is a profile of four great online tools that fulfill...

The Dynamics of Buyer Behavior and Online Retail (in the Apparel Industry)

The Internet has developed new delivery channels for businesses to better reach customers and generate more sales. Online retail, for example, has come a long way since its inception almost a decade ago and in the process, it has even changed the way people...

5 Essential Tools for Taking Charge of Inbound Marketing Campaign and Making it Work

If you are using inbound marketing for marketing your business, you are on the right track. According to HubSpot’s State of Inbound Marketing Report nearly 60% of marketers adopted inbound marketing strategies to move potential buyers through their sales funnel. Rather than using painfully prohibitive...

4 Surprisingly Useful Tools for e-Commerce

Follow your sunshine. Be your own boss. Live life on your own terms. These are but a handful of the burning principles that push people to quit their 9 to 5 jobs and strike out on their own. The internet has been a catalyst...

7 Time-Saving & Productivity-Enhancing Tools for Your Team

Managing teams and projects throws up a number of interesting challenges. There are a zillion emails to keep a track of and a number of decisions to make. There are new people to train and old ones to keep an eye on. You have members...

E-commerce: Why it’s Not All about Ideas and Design

With e-commerce businesses springing up by the dozen every single day, it’s easy to imagine that all you need to start your own e-commerce business is a smart idea and a snappy looking website. Sigh. If only carrots grew on trees and Golden Retrievers could...

No Cash, No Ideas. Just Fire in the Belly: Can Online Retail Work For...

There are just way too many people looking for ideas, inspiration, and ways to start an ecommerce store. Ecommerce has passed the multi-billion dollar mark over and over again. There’s just something really enchanting about ecommerce – the way it makes you believe that you...

5 Strides for Seamless, Trouble-Free and Effective Blogging

Businesses are now publishers. They are expected to blog and get on social media. Businesses should participate, share, and contribute to online communities, they tell you. As a business owner, you are expected to be everywhere, do more than what seems humanly impossible, and...

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