Lori Wagoner

Crowded Marketplace? Here’s How Your Brand Can Stand Out

Starting your own business is not for the fainthearted. With hundreds of thousands of new businesses starting up every year, it’s each one to...

4 Ecommerce Hacks That Will Sway Shoppers Every Time

For centuries, brick-and-mortar stores were able to constantly to refine their approach to giving customers what they need. It got to the point where...

3 Timeless Influencer Marketing Lessons to Live By

Influencer marketing is one of the most effective strategies in the marketing mix. In fact, a joint study conducted by TapInfluence and Nielsen Catalina...

4 Marketing Automation Tools Tailor-made for Small Businesses

Need a friend’s phone number? Your phone has them all. Need some cash in the middle of the night? Why, there are 24-hour ATMs...

Data Intelligence: Predictive Vs. Reactionary

“Never confuse education with intelligence.” – Author unknown Also, never confuse big data with business intelligence; it is only when big data and business intelligence are...

Gamifying Customer Satisfaction: Motivating Your Front-Line Sales and Support Teams through Rewards and Challenges

Sales force automation can be redundant and tedious. For sales departments, targets are often quantitative – dollar figures, new leads percentage and conversions. For...

5 Dependable Approaches to a Robust Email List

One of the first things a new business starts working on from a marketing perspective is their email subscriber list. In this age of...

5 Tools that Hold the Promise of E-commerce Success

As more and more traditional entrepreneurs are heading online, getting e-commerce success is becoming a major challenge. There are around 12-24 million online stores...

4 Super Tools to Build Your own E-commerce Store

Starting your own business can seem like an intimidating task for a million different reasons. Among them, not having access to the right tools...

The Dynamics of Buyer Behavior and Online Retail (in the Apparel Industry)

The Internet has developed new delivery channels for businesses to better reach customers and generate more sales. Online retail, for example, has come a...

5 Essential Tools for Taking Charge of Inbound Marketing Campaign and Making it Work

If you are using inbound marketing for marketing your business, you are on the right track. According to HubSpot’s State of Inbound Marketing Report...

4 Surprisingly Useful Tools for e-Commerce

Follow your sunshine. Be your own boss. Live life on your own terms. These are but a handful of the burning principles that push...

7 Time-Saving & Productivity-Enhancing Tools for Your Team

Managing teams and projects throws up a number of interesting challenges. There are a zillion emails to keep a track of and a number of...

E-commerce: Why it’s Not All about Ideas and Design

With e-commerce businesses springing up by the dozen every single day, it’s easy to imagine that all you need to start your own e-commerce...

No Cash, No Ideas. Just Fire in the Belly: Can Online Retail Work For...

There are just way too many people looking for ideas, inspiration, and ways to start an ecommerce store. Ecommerce has passed the multi-billion dollar mark...

5 Strides for Seamless, Trouble-Free and Effective Blogging

Businesses are now publishers. They are expected to blog and get on social media. Businesses should participate, share, and contribute to online communities, they...

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