Logan Berger

How to Create a Customer-Centric Strategy for Your Business

Logan Berger -
A customer-centric strategy aims to put customers at the core of business to create positive experiences, thereby building long-term relationships. This can enable you to collect a lot of data that can allow you to have an overall view of your customer.  Many companies have...

Sports Marketing Tactics For Viral Success

Logan Berger -
Sports marketing in North America has grown to a market value of over 100 billion dollars. If you are thinking of exploiting sports marketing to boost business growth, this guide will take you through trends and strategies within the sports marketing industry. What's Sports Marketing?…

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Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

The Customer Experience Field Guide: A Practical Manual for Getting Things Done

While much has been written about the importance of customer experience, there has been little practical advice about how you actually set up an initiative from the ground up. “The Customer Experience Field Guide” is a step-by-step practical guide to set up or overhaul a CX initiative.

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