Lisa is the former Vice President of Marketing at Wootric, now InMoment. She brings a passion for the customer experience to brand building, and led marketing and customer research teams at Kraft Heinz and HanesBrands. An advocate for digital transformation, Lisa is the editor of the ebook “CX for Every Stage: How to scale your Voice of Customer program from Startup to Enterprise.” Attracting ideal customers and guiding them to success and advocacy is marketing nirvana for her.
Leader's Guide to Contact Center Excellence
Plan smarter with this ultimate guide to contact center management and technology. Learn how to reduce agent turnover, win talent, and tap into emerging tech trends. Don't miss: 6 talent and ops strategies.
Customer Success: The North Star for CX Leaders
CustomerThink research finds just 25% of Customer Experience (CX) initiatives can show business value. Explore how Customer Success can be used as a "North Star" to create value for your customers and improve CX ROI.